There are numerous methods of website promotion that you can utilise. Ultimately, you should choose the ones that are most effective in generating traffic and revenue for your website. Alright, without further ado, let’s touch on some effective methods to promote your website.
Tell A Friend
Tell a friend is promoting your website or blog through word of mouth. You simply email other people you know like your family and friends, informing them about the benefits they will get if they check out your website or blog. Since your family or friends already know and trust you, they are more likely to listen to your advice.
However, the same anti-spamming policy applies and you should not continually send the same person emails promoting your blog or website. Once or twice at the most is just right. And the best is to send each person an individual email, rather than mass email everyone of them at the same time.
To tell a friend, you can simply send each of them a personal email informing them about your website or blog with a link back to your website or blog. Write the email as though you are writing a normal, casual one to that person. You can save the format of the email as a template and use the same template each time you need to email another friend.
Social Media Sites
In the past, social media sites were used primarily to stay in contact with friends or meet new ones, and for social activities. Now, they are popular places for connecting with people with similar interests, and a very good place to get traffic and prospects.
To begin, go to popular social media sites such as Facebook, Twitter, Instagram and Pinterest. Sign up for an account on each respective site and read their respective rules and regulations. Next, update your profile in detail and be sure to include themes that are relevant to your website, in your area of interests/likes or tags and hashtags (if the social media site allows tags and hashtags). This will greatly assist in attracting people who are interested in these themes and filter out those who aren’t. Subsequently, create content on your social media sites and entice viewers to get more resources, freebies or products by checking out your website or blog.
You can also search for contacts or communities that are related to your website or those with similar interests. Once you have found them, add them as contacts or ask if you can join, and leave them individual greeting messages and encourage them to check out your blog or website.
Search Engine Optimization
Search engine optimization (SEO) is the process of getting your website ranked high on search engines such as Google and Yahoo. It is estimated that only about twenty-five to thirty percent of people who make a search on search engines will click on the top three results on the first page. As such, it is very crucial that you ensure your website is ranked high on search engines, for increased traffic and revenue.
You have to focus on two aspects, namely on-page optimisation and off-page backlinking, so as to do SEO effectively. On-page optimisation involves tweaking various aspects of your website pages such as title tags, page descriptions, header tags, page loading speed, alt image tags and sitemaps. Off-page backlinking basically involves building backlinks from reputable and credible sites. While you can do SEO yourself, it is much better to engage an agency, especially in building backlinks for ecommerce site. One such reputable agency you can consider is 786SEO.